General Election 2002
Agency: Young & Rubicam Advertiser: Electoral Enrolment Centre Awards: Charity/Not for Profit/Public Service (Silver)
Marketing Challenge
Prior to a General Election the electoral rolls that are to be used on polling day need to be updated and as accurate as possible. This includes encouraging eligible electors to both check and correct their details, or to enrol for the first time.
Encouraging people, who were not already enrolled to enrol, was not going to be easy, especially with the polls indicating the result was a foregone conclusion (polls showing Labour with 50+% support). The calling of...