Any campaign that exceeds its already ambitious objectives and can convince 94.1% of New Zealanders to enrol to vote for a General Election in which the polls indicated the result was a foregone conclusion, and then have 84% of voters utilize a totally new concept in voting (the EasyVote card) in its first ever appearance in an election, speaks volumes for the cut through, clarity and consistency of execution in making what was a complex set of actions appear easy.
General Election 2002
Agency: Young & Rubicam
Advertiser: Electoral Enrolment Centre
Awards: Charity/Not for Profit/Public Service (Silver)
Marketing Challenge
Prior to a General Election
the electoral rolls that are to be used on polling day need to...
