General Accident Direct

General Accident needed to create an immediate impression, provide the right amount of reassurance whilst generating a strong desire to act.
Agency: The Leith Agency, Feather BrooksbankAuthors: Ian Grant

General Accident Direct: 'Don't You Know a Good Deal When You See One?'

BACKGROUND

The Leith Agency were asked to pitch in October 1997 for the advertising business of CGU Direct, then known as...