Genentech: Claiming new spaces for people living with disabilities

Genentech, the biotechnology brand, continues to deliver on the needs on the SMA community in the US.

Challenge

With more than 25% of the U.S. population living with a disability, it's easy to see why #RepresentationMatters has become a cultural movement, catalyzing an important dialogue and call-to-action for change. Yet, staggeringly, disabled people still remain largely unrepresented in the media. And when they are featured, they are often held up as inspirational figures based solely on the obstacles created by their disabilities, rather than recognized for their achievements. The disability community calls this "inspiration porn."

Patients and advocates in the spinal muscular atrophy (SMA) community have echoed this feeling and have shared publicly that growing up, individuals...

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