Gender in Advertising: 2023 Report

CreativeX

Report setting out the state of gender and identity in 2023’s advertising industry.
  • Despite a more balanced gender presence in today’s ads, spending towards equitable portrayals – especially for intersectional identities – remains low.
  • Representations of women tend to be younger, have lighter skin tones and be in stereotypical settings.
  • Crucially, research suggests that representative ads yield more views and positively affect brand relationships and purchasing behaviours....

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