Gender Differences in Privacy-Related Measures for Young Adult Facebook Users
Mariea Grubbs Hoy and George Milne
This study examines gender differences in young adults' privacy beliefs, their reactions to behavioral advertising, personal information-sharing behaviors, and privacy protection behaviors on social networks.
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users
Mariea Grubbs Hoy and George Milne
Social networking sites (SNSs) such as Facebook and MySpace have become primary gathering places for young adults. With an estimated population...