Gender differences and their importance to qualitative research

Neil McPhee

The paper seeks to review and assess whether there are differences between our male and female respondents and their communications modalities which would suggest that we should modify the ways in which we recruit and interview qualitative samples, or whether there are no significant ways in which their responses and their in-group dynamics differ, and thus there are no implications for research design or execution.

gender differences and their importance to qualitative research

Neil McPhee MORPACE International Ltd

Summary

This paper was born out of two different strands of experience. Firstly the experience of bringing up nonidentical twins, who displayed such gender differences from the outset, that the concept of nature vs. nurture was given voice very early on, and secondly growing awareness that male and female respondents in qualitative research behave differently, in spite of 'normal' demographic similarities.

This in turn led the author to reading round the subject and hearing and talking to Allan Pease in the late 1980s. That such 'popular'...

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