Gender and e-commerce: an exploratory study

The authors consider the role of gender as it relates to e-commerce and offer a conceptual framework that attempts to explain why women are less satisfied than men with the online shopping experience.

gender and e-commerce: an exploratory study

Shelly Rodgers University of Missouri-ColumbiaMary Ann Harris University of Minnesota

While e-commerce has grown substantially over the last several years, internet shopping continues to struggle to become a...