Gen Z to spend 13 hours consuming media per day in 2023

Celeste Huang

WARC Media's latest Global Ad Trends report takes a look at Gen Z media habits and what that means for brands.

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the recent Global Ad Trends report: Finding Gen Z by WARC Media. 

From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will be spent on each channel per day. Social mediais the channel that the age cohort spends most of their time on, forecasted to reach a whopping 177 minutes in 2023. The generation will likely spend an hour and...

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