Gen Z to spend 13 hours consuming media per day in 2023

WARC Media's latest Global Ad Trends report takes a look at Gen Z media habits and what that means for brands.

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the recent Global Ad Trends report: Finding Gen Z by WARC Media. 

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