Gen Z, AR and influencers: 10 trends shaping social commerce in 2024

As social commerce becomes a cross-channel phenomenon, marketers need to understand the major trends impacting how consumers interact with brands in the space.

With social commerce sales expected to top US$1bn this year for the first time ever, retailers should feel a growing sense of urgency to capitalise on the channel’s rapid rise. Already, 53% of global consumers say they plan to shop more through social media in the future – setting the stage for these platforms to become mainstays in the ever evolving retail landscape.

Used primarily by younger, digitally native shoppers – whose increased spending power is quickly making its mark – it can be challenging for decision makers to stay on top of evolving trends while...

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