Geico: Mini-campaigns

Further contributing to it’s two previous successful advertising campaigns, automobile insurer Geico, launched its “Mini-campaigns” advertisements in 2004.

Geico: Mini-Campaigns

Edward Dinger

OVERVIEW

Starting in the mid-1990s GEICO, a direct marketer of automobile insurance, began spending an increasing amount of money on advertising, particularly television spots. The company's ad agency, the Martin...