Gebran Tueini Foundation: The Alternative Lebanon

Sami Saab

Gebran Tueini Foundation, a social organisation, launched a campaign in Lebanon to create a solid platform for change, and propose 60 solutions to lead the change and win the Parliamentary Elections in May 2022.

Campaign details

Brand: Gebran Tueini FoundationBrand owner: Gebran Tueini FoundationEntrant company: Phenomena - LebanonIdea creation: Phenomena BeirutMarket: Middle East & North AfricaSector: Non-profit, public sector & educationMedia channels: Social media, Word of mouth, Influencers, KOLs, Radio & audio, Online video, Newspapers, Outdoor, Out-of-home, Television & Connected TVBudget: No budget

Executive summary

Inspired by a popular expression in Arabic “BADAL AAN DAYEH”, “بدل عن ضايع”, means “The Replacement of a lost valuable object by a new one”. By simply reversing the order of the letters D...

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