Gatorade's share of voice is surging along with its sales on Amazon

James Sharpe

An overview of Gatorade's paid share of voice (SOV) and sales performance on Amazon.

Analysis of WARC Digital Commerce’s latest dComm Index Data for Amazon – as of Q2 2023 - has found Gatorade to be the top performing brand in the Beverages & Drink Mixes category in terms of Paid Share of Voice (SOV), both in terms of overall rank as well as in paid SOV growth from 1.9% of first page paid placements to 5.6%, compared to Essentia Water with a Paid SOV figure of 3.4%. This growth has expanded the gap between it and the second largest brand from being 0.2% behind Essentia Water, to being 2.1% ahead. With this surge...

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