Analysis of WARC Digital Commerce’s latest dComm Index Data for Amazon – as of Q2 2023 - has found Gatorade to be the top performing brand in the Beverages & Drink Mixes category in terms of Paid Share of Voice (SOV), both in terms of overall rank as well as in paid SOV growth from 1.9% of first page paid placements to 5.6%, compared to Essentia Water with a Paid SOV figure of 3.4%. This growth has expanded the gap between it and the second largest brand from being 0.2% behind Essentia Water, to being 2.1% ahead. With this surge...
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