Gatorade Zero: Keep Moving

Gatorade, a sports-themed food and beverage brand, launched its Keep Moving campaign in the USA to promote its Gatorade Zero product launch to athletes over the age of 25.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Gatorade Zero's launch campaign marketing objective was to generate awareness amongst Competitive Athletes (aged 25+) to drive penetration and be the primary growth driver for the business in 2019. Through the innovation research via quantitative and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands