Gatorade, as the pioneer of sports drinks, is the choice of professional athletes at home and abroad, but consumers mistakenly believe that "professional athletes need to drink sports drinks, ordinary people don't". In the post-epidemic era, sports and health categories are growing steadily. Gatorade hopes to make more ordinary people realize its importance and break through business limitations.
Brand Owner: PepsiCo
Main Agency: TBWA\Shanghai
Main agent company holding group: Omnicom Group Omnicom Group
Launched on the market: Mainland China
Media channels:Influencers (Key Opinion Leader KOL, Key Opinion Consumer...