Brand Owner: PepsiCo
Main Agency: TBWA\Shanghai
Main agent company holding group: Omnicom Group Omnicom Group
Launched on the market: Mainland China
Media channels: Influencers (Key Opinion Leader KOL, Key Opinion Consumer KOC), interactive/digital online (information feed advertising, online video advertising, video/micro-film, social media), social (Weibo), short video &Live (TikTok)
Budget: 1-2 million
In the post-epidemic era, sports and health categories have grown steadily, but consumers' inherent perception of sports drinks—"sports drinks are for professional athletes, not for ordinary people." has always limited Gatorade's...