Gatorade: Dream Shot

Sports beverage, Gatorade, connected with the basketball community in China by helping save neglected practice facilities with its Dreamshot campaign.

Campaign details

Brand: GatoradeBrand owner: PepsiCoEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Energy drinksMedia channels: Competitions & contests, Online video, Social media, Sponsorship - sportsBudget: 500k - 1 million

Creative assets...