Gateway, Inc.: People Rule campaign

In August 2000, in the midst of a collapse of the global personal-computer market, direct marketer Gateway, Inc., launched the "People Rule" branding campaign.

Gateway, Inc.: People Rule campaign

Ed Dinger

OVERVIEW

In August 2000, in the midst of a collapse of the global personal-computer market, direct marketer Gateway, Inc., launched the "People Rule" branding campaign. Developed by New York advertising...