Garnier: Unstoppable beauty

Chalalai Nakwilai

Skincare brand, Garnier, promoted is whitening serum to a previously untapped rural market in Thailand with a TikTok music marketing campaign.

Campaign details

Brand: GarnierBrand owner: L'OréalLead agency: Wavemaker ThailandContributing agency: Soho Square ThailandCountry: ThailandIndustries: Skin care, sun protectionMedia channels: Programmatic display, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Garnier had the goal of a market development strategy for the hero product Garnier Light Complete Booster Serum to identify an existing market they had not taken advantage of yet and determined steps to enter the rural area. Garnier took the bold steps to expand their customer base and market penetration....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands