Garnier: Unstoppable beauty

Skincare brand, Garnier, promoted is whitening serum to a previously untapped rural market in Thailand with a TikTok music marketing campaign.

Campaign details

Brand: GarnierBrand owner: L'OréalLead agency: Wavemaker ThailandContributing agency: Soho Square ThailandCountry: ThailandIndustries: Skin care, sun protectionMedia channels:Programmatic display, Social media, Television, Word of mouth,...