Garnier Serum: Reinventing the serum category during a pandemic

Health and beauty brand Garnier ran a multichannel product launch campaign in India to grow penetration, attract new users and highlight brand innovation.

Campaign details

Brand: Garnier Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Skin care, sun protection Media channels: Word of mouth, Influencers, KOLs , Online display, Search marketing, Television & Connected TV, Video on demand Budget: 1 - 3 million

Executive summary

Female skin care (FSC), the largest segment in personal care segment with penetration of 64%, is a sizable chunk of woman’s daily life, and much more than just a feel good factor.

Garnier, one of the best-known names...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands