Garnier Serum: Reinventing the serum category during a pandemic

Dinesh Alhat, Natasha Saha, Shaswat Mishra

Health and beauty brand Garnier ran a multichannel product launch campaign in India to grow penetration, attract new users and highlight brand innovation.

Campaign details

Brand: Garnier Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Skin care, sun protection Media channels:Word of mouth, Influencers, KOLs , Online display, Search marketing, Television & Connected...

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