Campaign details
Brand: Garnier Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Skin care, sun protection Media channels: Word of mouth, Influencers, KOLs , Online display, Search marketing, Television & Connected TV, Video on demand Budget: 1 - 3 million
Executive summary
Female skin care (FSC), the largest segment in personal care segment with penetration of 64%, is a sizable chunk of woman’s daily life, and much more than just a feel good factor.
Garnier, one of the best-known names...