Garnier Men: Game on gamers!

Skincare brand, Garnier Men, leveraged the powerful influence of esports to reach a young, male audience with its Game on Gamers campaign in Malaysia.

Campaign details

Brand: Garnier MenBrand owner: L'Oréal MalaysiaLead agency: Wavemaker MalaysiaContributing agency: eGG NetworkCountry: MalaysiaMedia channels: Content marketing, Gaming & in-game advertising, Livestreaming, Onlien display, Online video, Social media, Video on demand, Word of mouth, influencersBudget: Up to 500k

Executive summary

Majority of the male population are merely using soap and water to wash their faces. It does not help that they are not responsive to proper skincare recommendations from those around them.

Being the market leader in the men skincare category, Garnier Men had a big...

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