Garnier Men: Game on gamers!

Skincare brand, Garnier Men, leveraged the powerful influence of esports to reach a young, male audience with its Game on Gamers campaign in Malaysia.

Campaign details

Brand: Garnier MenBrand owner: L'Oréal MalaysiaLead agency: Wavemaker MalaysiaContributing agency: eGG NetworkCountry: MalaysiaMedia channels:Content marketing, Gaming & in-game advertising, Livestreaming, Onlien display, Online video,...