Garnier: how a small-budget relationship marketing programme can have a big effect on promiscuous customers

This case study describes how Garnier, one of the largest health and beauty brands and spender of £40 million a year on advertising, tested a relatively small-budget relationship marketing programme of just £500,000 – and discovered it could create loyalty and build sales amongst consumers who were becoming increasingly promiscuous with their health and beauty spending.
Agency: WWAV Rapp CollinsAuthors: Robert Mayes, Sara Bryan, Susan Young, Elizabeth Clarke and Penny Shaw

Garnier

How a small-budget relationship marketing programme can have a big effect on promiscuous customers

This is the story of how Garnier, one of the...