Garnier: how a small-budget relationship marketing programme can have a big effect on promiscuous customers
Robert Mayes, Sara Bryan, Susan Young, Elizabeth Clarke and Penny Shaw
This case study describes how Garnier, one of the largest health and beauty brands and spender of £40 million a year on advertising, tested a relatively small-budget relationship marketing programme of just £500,000 – and discovered it could create loyalty and build sales amongst consumers who were becoming increasingly promiscuous with their health and beauty spending.
| Agency: WWAV Rapp Collins | Authors: Robert Mayes, Sara Bryan, Susan Young, Elizabeth Clarke and Penny Shaw |
Garnier
How a small-budget relationship marketing programme can have a big effect on promiscuous customers
This is the story of how Garnier, one of the...
