Garnier: #GreenBeauty

Garnier, a beauty product brand, launched a campaign in Indonesia to highlight its brand purpose to protect the environment and reduce plastic consumption.

Campaign details

Brand: KIEHL'SLead Agency: PT. L'OREAL INDONESIARegion: APAC

Strategy

Objective

Compared with general cosmetic products, the market share of green cosmetic products in Indonesia remains relatively low. The intent to purchase was clearly there,...