Garnier: Green Beauty

Elki Hendria

Beauty brand Garnier launched an eco-friendly film-based campaign to make a positive impact on both the environment and other companies in Indonesia.

Campaign details

Brand: GarnierBrand owner: L'OréalAgency: M&C SaatchiMarket: IndonesiaSector: Toiletries & cosmetics (general)Media channels: Online video, Public relations, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

As interest in sustainability grew in Indonesia, beauty brand Garnier wanted to nudge its consumers to adopt recycling by downloading the eRecycle app, setting a goal of 10,000 downloads that would lead to the collection of at least 400kg of plastic waste. By leveraging partnerships with the government, the private sector and consumers, and creating...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands