Garena: The real airdrop

Free Fire, a mobile game in Brazil, increased registered users and coverage in Brazil by combining flight data with geo-located airdrop ads.

Campaign video: Garena – The real airdrop

Selected creative: Garena – The real airdrop


Creative agency: AKQA São PauloAccount Director: Mariana FrancoAccount Manager: Juliana Dantas / Luiza GemelliArt Director: Letícia Tercini / Lucas AndradeAssistant Producer: Marília AlvesAssociate Creative Director: Eduardo Nosé / Maurício Dias / Maurício DiasChief Creative Officer: Hugo Veiga / Diego MachadoCopywriter: Airton Dias / Bruno Bizuti / Carolina PinheiroExecutive Creative Director: Renato ZandonáManaging Director: Luiza BaffaMotion Designer: Fernando VitalOperations Director: Lucas CostaPR:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands