Gardasil - Starting a movement

This campaign for cervical cancer vaccine Gardasil faced two key obstacles in delivering the message to a target of 18 to 26-year-old girls: cervical cancer was taboo because it is sexually transmitted, and it was considered an older woman's disease.

Gardasil – Starting a movement

Lucy Cochran and Gavin MacMillan

Agency: DDB Melbourne


Gardasil is a cervical cancer vaccine which earned Ian Frazer Australian of the Year in 2006 for his work on its development. It is the first cancer vaccine...

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