Gaming holds the key to purpose, engagement and new APAC audiences: Unilever

Josie Tutty

Presenting at Gaming Matters 2021, Unilever’s David Porter shared during the conference the consumer goods giant’s foray into the world of gaming marketing and its resulting experiences.

In a world where people click skip after four seconds, marketers are struggling to find great ways to tell true brand stories with emotion and depth. For David Porter, vice president global media, Unilever APAC and Africa, gaming could be the solution marketers have been searching for.

Porter took to the stage during the Gaming Matters 2021 conference in Singapore to discuss Unilever’s experience delving into the world of gaming marketing and shared some important learnings the company has made along the way.

According to Porter, Unilever’s first foray into the world of gaming in the region was in India...

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