Gaming and esports in Vietnam: A new arena for brands

Vero

Along with the rapid growth of the esports industry, we are witnessing a significant increase in gaming content creators.
  • Unlike traditional spectator sports, most people who watch esports also actively play the games.
  • Rather than just consuming the content provided by esports gamers, many players and watchers are also actively creating content.
  • In this hyper-connected world, brands should consider the esports industry “co-business” rather than a “showbusiness”.
  • Using teams and players to help deliver messages, they can work directly with esports audiences as co-actors....

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