Gaming 0.0 – A research game as an innovative 'offline' research tool
Jeroen Verbrugge and Abke GeelsFLEX/theINNOVATIONLAB, The Netherlands
Sylvie VerbiestBlauw Research, Netherlands
Arthur FletcherBlauw Research, United Kingdom
Our quest was driven by a commercial imperative – to find a business solution to a business problem. FLEX/theINNOVATIONLAB, an established industrial design company, and Blauw research have been working for many years using various techniques to generate ideas for new products. Our problem was that we were uncomfortable with the way these techniques worked and the quality of ideas that were being produced.