GameOn.games: This world is in the bloom of youth

GameOn, a gaming brand, increased awareness and popularity in Japan of its online role-playing game Lost Ark.

Background & Context

Lost Ark, a classic online role-playing game, had two issues regarding gaining players.

  1. It is a PC only online role-playing game (not compatible with Mac), so the play environment is not widely accessible
  2. The possibility that communication will be buried among competitor online role-playing game titles

Given these issues, with the intention to maximize initial user acquisition, the target was defined as ever-users of PC online role-playing games to ensure the broadest target range as possible. In addition, to prevent the ad from being buried among other ads, a story that depicted the players' stories was chosen...

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