Gamefluencers: The superpowers that brands can leverage
Klaudia Puah and James Honda-Pinder
Mainstream platforms are giving way to niche social spaces and the “gamefluencers” who are popular there, and We Are Social’s Klaudia Puah and James Honda-Pinder look at how brands can tap the cachet of these new streamers.
Social is in more flux today than it has ever been. It is de-centring from the individual profile and is now fuelled more by community-centric mindsets as people desire genuine connection and authenticity.
This shift was accelerated by the pandemic as...