Galito's Flame Grilled Chicken: Are you bold enough?

Galito’s, a South African chicken restaurant chain, launched two new sauces with a large campaign, focusing on easy-entry mobile channels and resulting in a large increase in sales.

Campaign details

Brand: Galito's Flame Grilled ChickenLead Agency: Hello SquareRegion: EMEA

Strategy

Objective

Galito's is a much-loved, proudly South African Flame Grilled Chicken sit-down and takeaway restaurant known for its Bold African Flavour. One of Galito's many specialities is their fresh home-style hot sauces. Consumers love these sauces, and Galito's needed to launch their 2 new sauces into the range in September (Heritage Month), creating brand awareness and getting feet in-store. These 2 sauces are quite possibly South Africa's HOTTEST sauces - Green Chilli Piri-Piri & XXX Hot. The challenge? These sauces really needed to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands