Unilever United States: Soothing Cucumber Eye Treatments Ads campaign

Rebecca Stanfel

In July 1998 Chesebrough-Pond's, a division of Unilever United States, introduced a new item—Soothing Cucumber Eye Treatments—to its Pond's line of facial care products.

Unilever United States: Soothing Cucumber Eye Treatments Ads campaign

Rebecca Stanfel

OVERVIEW

In July 1998 Chesebrough-Pond's, a division of Unilever United States, introduced a new item—Soothing Cucumber Eye Treatments—to its Pond's line of facial care products. These were pliable, premoistened eye pads that were designed to look and smell like real cucumbers and that Pond's claimed would "relax and relieve tired eyes." Using cucumber slices over the eyes had long been a staple treatment in spas and salons. Pond's hoped that its synthetic version of this age-old remedy for swollen eyes would captivate consumers who wanted an indulgent beauty regime...

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