The Coca-Cola Company: Obey Your Thirst campaign (1998)

Robert Schnakenberg

First marketed in 1961 by the Coca-Cola Company, the lemon-lime soft drink Sprite was in the late 1990s one of the fastest growing carbonated soft drinks in the United States and around the world.

The Coca-Cola Company: Obey Your Thirst campaign (1998)

Robert Schnakenberg

OVERVIEW

First marketed in 1961 by the Coca-Cola Company, the lemon-lime soft drink Sprite was in the late 1990s one of the fastest growing carbonated soft drinks in the United States and around the world. As of mid-1998 Sprite was the number-three soft drink in the world and the number-five soft drink brand in the United States. From 1994 to 1998 the brand experienced global double-digit growth. This period of dramatic expansion coincided with the launch of the brand's ad campaign "Obey Your Thirst."

Introduced in 1994, the "Obey Your...

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