The Basketball Club of Seattle, LLC: In Your Home campaign
Mark LaneOVERVIEW
The Basketball Club of Seattle, LLC, owners of both the National Basketball Association's Seattle SuperSonics and the Women's National Basketball Association's Seattle Storm, had seen the Sonics through several successful seasons in the 1990s, but the organization wanted to prepare for a future that would doubtless include down years. Increasing fan loyalty, the franchise believed, was the only way to guarantee ticket sales and TV viewership during losing seasons as well as winning seasons. The team's front office set out to achieve this through a combination of...