Taco Bell Corporation: Run For The Border campaign

Taco Bell Corp. limped into the 1980s with poor sales and little customer loyalty despite the company's dominance of the Mexican quick-service market.

Taco Bell Corporation: Run For The Border campaign

Mariko Fujinaka

Overview

Taco Bell Corp. limped into the 1980s with poor sales and little customer loyalty despite the company's dominance of the Mexican quick-service market. With a new CEO on board in 1983, Taco Bell launched a turnaround strategy designed to take t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands