A campaign that starred animated characters called the Scrubbing Bubbles established a brand identity for Dow Bathroom Cleaner with Scrubbing Bubbles and visually reinforced the message that the product could help consumers clean household surfaces without scouring.
S.C. Johnson & Son, Inc.: Scrubbing Bubbles campaign
Susan RislandOverview
A campaign that starred animated characters called the Scrubbing Bubbles established a brand identity for Dow Bathroom Cleaner with Scrubbing Bubbles and visually reinforced...
