Royal Appliance Manufacturing Company: Darin' campaign

In September 1998 Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, introduced the Swivel Glide Vision, a bagless upright vacuum with a unique see-through container.

Royal Appliance Manufacturing Company: Darin' campaign

Debbi Mack

OVERVIEW

NOTE: Royal Appliance Manufacturing Company is the parent company of Dirt Devil. The essay refers to the Dirt Devil division, as that company was responsible for the campaign profiled.

In September 1998 Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, introduced the Swivel Glide Vision, a bagless upright vacuum with a unique see-through container. A new television campaign was created for the launch, the product of a collaboration between Bennett, Kuhn & Varner of Atlanta and the Wolf Group of Cleveland. Inspired by the movie Toy Story,...

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