Perdue Farms Inc.: Now Arriving campaign

For many years chicken has been a staple of the American dinner table. And one of the leading companies to produce and market poultry has been Perdue Farms Inc.

Perdue Farms Inc.: Now Arriving campaign

Robert Schnakenberg

OVERVIEW

For many years chicken has been a staple of the American dinner table. And one of the leading companies to produce and market poultry has been Perdue Farms Inc. of Salisbury, Maryland. The beak-like visage of its chairman and chief spokesman, Frank Perdue, had come to symbolize freshness and quality in the minds of many poultry consumers. In the 1990s, however, increased public awareness of food safety—spurred on by highly publicized outbreaks of food poisoning—threatened to erode the image of Perdue chickens as wholesome, healthful foods. Changes in federal food safety...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands