Nabisco Group Holdings Corporation: Winston Tastes Good Like A Cigarette Should campaign

The slogan "Winston tastes good like a cigarette should" first appeared in print and on billboards in 1954, when the R.J.

Nabisco Group Holdings Corporation: Winston Tastes Good Like A Cigarette Should campaign

Judson Knight

Overview

The slogan "Winston tastes good like a cigarette should" first appeared in print and on billboards in 1954, when the R.J. Reynolds Tobacco Companyintroduced its new filter cigarette, Winston. But the campaign entered its heyday in 1956 with a jingle made for radio and television. Created by William Esty, Inc., the seven-word slogan would become embedded in the national consciousness. This was due in part to relentless repetition of the commercials and partly to the skillful use of design and media, but it also had...

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