Minolta Company, Ltd.: Only From The Mind Of Minolta campaign
Francis DavisOverview
The "Only from the Mind of Minolta" tag line was introduced in 1983 by the William Esty Company of New York in a television commercial featuring Tony Randall. The tag line was first used to market the x-700, a 35mm singlelens reflex camera that won the prestigious European Camera of the Year Award and became one of the best-sellers of all time. It was still being used in the late 1990s as a brand tag line for all of the products of the Minolta Company, Ltd., which...