Media-Advertising Partnership for a Drug-Free America: Antidrug Public-Service campaign

Mariko Fujinaka

In the spring of 1987 the Media-Advertising Partnership for a Drug-Free America initiated a massive antidrug campaign that was touted as the nation's largest public-service campaign since the war bond effort of World War II.

Media-Advertising Partnership for a Drug-Free America: Antidrug Public-Service campaign

Mariko Fujinaka

Overview

In the spring of 1987 the Media-Advertising Partnership for a Drug-Free America initiated a massive antidrug campaign that was touted as the nation's largest public-service campaign since the war bond effort of World War II. The partnership, a nonprofit coalition of advertising agencies and media companies, was formed in 1986 with the goal of "unselling" drugs to the public. Drug use in the United States had risen significantly in the late 1970s and the early 1980s, with Americans spending an estimated $110 billion a year on illegal drugs....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands