McDonald's Corporation: Big Mac campaign
Mariko FujinakaOverview
McDonald's Corporation survived the fast-food industry's growing pains in the 1960s and by the 1970s had asserted its position as a major corporation and market leader....
McDonald's Corporation: Big Mac campaign
McDonald's Corporation survived the fast-food industry's growing pains in the 1960s and by the 1970s had asserted its position as a major corporation and market leader.
