Levi Strauss & Company: 501 Reasons campaign
Barbra BradyOverview
The 1995 back-to-school season was a critical one for Levi Strauss & Co. With consumer demand for denim apparel on the upswing after an industrywide slump in the 1980s, the...
Levi Strauss & Company: 501 Reasons campaign (1995)
The 1995 back-to-school season was a critical one for Levi Strauss & Co. With consumer demand for denim apparel on the upswing after an industrywide slump in the 1980s, the traditional jeans maker resurfaced only to face a new flank of competitors.
