In February 1989 the promotions department at Kraft General Foods (later Kraft Foods) handed Anne Ivanhoe, at the time Jell-O product manager, what it must have thought of as a light assignment to help her coast through the three months until her maternity leave.
Kraft Foods Inc.: Jell-O's Jiggle Rs campaign
William D. BaueOverview
In February 1989 the promotions department at Kraft General Foods (later Kraft Foods) handed Anne Ivanhoe, at the time Jell-O product manager, what it must have thought of as a...
