Kia Motors America, Inc.: Kia U.S. Launch campaign

When Kia Motors America, Inc., the U.S. arm of South Korean automobile manufacturer Kia Motors Corp., decided to enter the U.S.

Kia Motors America, Inc.: Kia U.S. Launch campaign

Mariko Fujinaka

Overview

When Kia Motors America, Inc., the U.S. arm of South Korean automobile manufacturer Kia Motors Corp., decided to enter the U.S. marketplace in the mid-1990s, it faced what many industry...

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