Jack in the Box, Inc.: Jack's Back campaign

Judson Knight

In the late 1990s Jack, the clown spokesman for Jack in the Box restaurants, was at the center of a comeback for the fast-food chain.

Jack in the Box, Inc.: Jack's Back campaign

Judson Knight

OVERVIEW

In the late 1990s Jack, the clown spokesman for Jack in the Box restaurants, was at the center of a comeback for the fast-food chain. Jack in the Box had used a clown as its mascot until 1980. In that year a commercial showed the clown being blown up as a means of signifying the chain's move into fare with an adult appeal. The chain was hard hit in 1993 when an outbreak of E. colibacteria in its Seattle restaurants led to the hospitalization of hundreds of...

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