Intercontinental Hotels Group PLC: Stay Smart campaign

In 1998, after being in business for seven years, Holiday Inn Express, the limited-service offshoot of the famed but ailing Holiday Inn brand, had no clear identity apart from its namesake and was in danger of being left behind in a burgeoning segment of the hotel industry.

Intercontinental Hotels Group PLC: Stay Smart campaign

Mark Lane

OVERVIEW

In 1998, after being in business for seven years, Holiday Inn Express, the limited-service offshoot of the famed but ailing Holiday Inn brand, had no clear identity apart from its...

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