Hertz Corporation: Get Tough campaign
William BaueOverview
Hertz's "Get Tough" campaign was motivated by Avis Rent A Car's anti-Hertz ads from 1962 to 1966. Avis Rent A Car's advertising agency, Doyle Dane Bernbach (DDB),...
Hertz Corporation: Get Tough campaign
Hertz's "Get Tough" campaign was motivated by Avis Rent A Car's anti-Hertz ads from 1962 to 1966.
