Federal Express Corporation: When It Absolutely, Positively Has To Be There Overnight campaign (1978-1983)

An advertising campaign that used exaggerated humor to spoof office life helped Federal Express Corporation demonstrate that it understood the needs of its customers and could be trusted to deliver small packages quickly.

Federal Express Corporation: When It Absolutely, Positively Has To Be There Overnight campaign

Susan Risland

Overview

An advertising campaign that used exaggerated humor to spoof office life helped Federal Express Corporation demonstrate that it underst

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