Enterprise Rent-A-Car Co.: Pick Enterprise. We'll Pick You Up campaign

William Baue

"Would you care for any more doughnuts? And is there anything else we can do for you?" In a 1996 Sales & Marketing Management article Craig Palubiak attributed much of the success of St.

Enterprise Rent-A-Car Co.: Pick Enterprise. We'll Pick You Up campaign

William Baue

Overview

"Would you care for any more doughnuts? And is there anything else we can do for you?" In a 1996 Sales & Marketing Managementarticle Craig Palubiak attributed much of the success of St. Louis-based Enterprise Rent-A-Car Co. to these two staple questions. "One of our biggest sales methods is doughnuts," admitted Jack Taylor, who founded Executive Leasing in 1957 and extended its line into the car rental market in 1962. Three years later Enterprise (as it was renamed by then) started the quirky custom that...

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