Coca-Cola Company: New Coke campaign (1985)

The 1985 reformulation of Coca-Cola has become known as one of the epochal blunders in marketing history.

Coca-Cola Company: New Coke campaign

Robert Schnakenberg

Overview

The 1985 reformulation of Coca-Cola has become known as one of the epochal blunders in marketing history. In a risky strategy that seemed to defy all of the laws of brand loyalty in the soft drink category, Coca-Cola executives decided to retire a mu

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